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Daily Search Forum Recap: December 19, 2013
Search Engine Roundtable
All About You: Results of the Moz Blog Survey
Last month, 766 of our readers took a few minutes to tell us what they thought of the Moz Blog. We were absolutely blown away by the quality of the feedback we got, and we’re excited to share what we learned with all of you.
You told us you’re squeezed for time in a constantly changing “need-it-yesterday” world. You told us you’re sick of “ultimate guides,” and that you’re (for the most part) already well versed in the basics of SEO, and are craving more advanced tips, tricks, and tactics. You told us that content marketing and data analysis are two areas where you could use some help.
We hear you.
The rest of what you told us can be found below, and we’ll be incorporating these takeaways into our planning for the Moz Blog over the coming months. The entire set of results is available as a Google Spreadsheet—if you’re interested, please feel free to make a copy. If you learn anything beyond what we show here, please let us know!
Your job titles
One of the things we’ve wondered as we’ve made the transition from SEOmoz to Moz is whether our audience would begin to include a greater number of people from outside the world of SEO. As Rand explained so well, we can’t just be SEOs anymore. So, we did what anyone would do—we tossed all of your job titles into a word cloud.
Two things are immediately obvious:
SEO is still a huge part of what you all do, as it’s the largest word in this cloud
Given how large the word “marketing” is, there are also quite a few of you whose jobs likely include many other aspects, as well.
It’d be interesting to see how this cloud changed over time. Would those two words be similar in size six months from now? A year? Time will tell, but for now, our best course of action might be the T-shaped approach. Lots of advanced depth in SEO, combined with enough depth in other areas to make sure everyone’s up to speed with the changes in the industry.
Your experience
Along the same lines, as our audience continues to expand and the Beginner’s Guide to SEO continues to be our most successful piece of content, we wanted to know how experienced our readers were in their lines of work. As it turns out, we have a pretty good spread:
Yo
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