Web Analytics Insights, SEO/PPC Analytics/Tools/Tips
Gordon Choi
Archives
Advertise
SEM Blogs
Gordon Choi's Blog
Comments RSS

Entries RSS
Work Experiences at Ctrip, Alibaba in China for 59 Months
The work experience I have gained through working at Ctrip and Alibaba is incredible.
It isn’t the work experience alone, but also the culture, localization, transition, projects, teamwork, and new skills together that have made me a stronger person.
Now I have acquired some solid work experiences in South Africa and China, or the West and the East.
It was even more difficult to fit into those new cultures when I first joined Ctrip and Alibaba.
Before my time in Mainland China, I used to work for companies in South Africa in which they had very different cultures to those in Mainland Chinese companies.
Improve Chinese Language in verbal and written (typing).
Think like my local work colleagues.
I had to involve not at all in PPC operations, but keep myself fully informed for PPC strategies for different websites.
I had to discover new methods to improve all types of tracking for numerous websites and mobile sites and ensure all the tracking technologies were correctly implemented and integrated.
I had to identify issues on the different websites and subsequently figure out what was required to improve the sites’ conversion rates.
I had to discover new methods to fit fresh new content into some daily operation processes, as the websites were not limited to only Chinese and English languages. The sites were truly becoming multi-lingual websites as many more languages were added.
It was anymore limited to search engines, web analytics (i.e. tracking and data integration), and conversion rate optimization. I had to oversee, involve and improve almost all parts of some websites. For these sites I had to involve in traffic acquisition from all sources, site development/operations, web performance optimization (i.e. page load time optimization), and content management (in multiple languages).
At one stage, I had to manage a lot more people than I used to.
Projects in Ctrip would involve many people in which some were from your own team and some were from other teams.
To complete different projects, I had to understand the strength and weakness of each persons in my own team, and had to also know similar information about people in other teams (if possible).
Search Engines (i.e. SEO, PPC)
Web Analytics / Search Analytics (i.e. Tracking / Data Integration)
Web Business Solutions
Website Development
Operations of Large-size Multilingual Travel Websites
Online Marketing
Website Content Management
Site Conversion Rate Optimization
Web Performance Optimization
Web-based Tools
Some Casual Coding
Guiding me with directions of the companies/departments and purposes in life and career.
Improving my self-disciplines and giving me pressure so I could grow.
Discovering my hidden skills and non-obvious potentials.
Giving me more responsibilities in more d