肖庆的博客数据分析与数字营销笔记菜单跳至内容首页旧版博客数字营销阅读直接访问Google关于Mobile App Analytics Fundamentals发表回复Unit 1 – Introduction to Mobile App AnalyticsWelcome to the courseMarketing and analysis toolsApp revenue models
Starting with a measurement plan
Tools to set up tracking
Assessment 1
Acquisition channels
Acquisition reports
High-value users
Segmentation and user attributes
Assessment 2
Behavior reports overview
Screen tracking
Event tracking
Custom dimensions and metrics tracking
Enhanced Ecommerce tracking
Assessment 3
Identifying roadblocks to revenue
Re-engaging existing users
Remarketing to new and existing users
Course Summary
Assessment 4
Course Glossary
Question 1: Correct! AdWords allows you to advertise on both the Google Search results page and GDN.
Question 2: Correct! AdMob can let you run ads for your app inside other apps.
Question 3: Correct! In addition to running ads in other apps, AdMob also lets you host advertising within your own app.
Question 4: Correct! Google Analytics is the only one of these tools that lets you measure user behavior in your app.
Question 5: Correct! A session is that period of time when a user is actively engaging with an app.
Question 6: Correct! Freemium is the term for the monetization model where users download a free app and then pay for additional features.
Question 7: Correct! Conversions are the actions you want users to perform in your app to achieve your business goals.
Question 8: Correct! A Goal lets you define and measure conversions in Google Analytics.
Question 9: Correct! The Google Play Services SDK provides access to the entire suite of Google Services for apps.
Question 10: Correct! Google Tag Manager lets you push collection tag updates without having to publish a new version of your app to a marketplace every time.
Question 1: Correct! Search ads appear on Google search engine result pages based on users’ search terms.
Question 2: Correct! Display ads appear as banners on websites, videos, and within other apps.
Question 3: Correct! “Remarketing” targets ads to users who have previously visited your website or app.
Question 4: Correct! In order to view AdWords reports in Analytics, you must first link your AdWords and Google Analytics accounts, and enable auto-tagging.
Question 5: Correct! If apps marketplace data appears as “not set,” this could mean the marketplace doesn’t support the App Installer ID. The SDK could also not be retrieving the data correctly.
Question 6: Correct! The Sources report shows the traffic sources that brought users to your app marketplace, how long they stayed, and how much money they spent.
Question 7: Correct! The Google Play Referral Flow report shows how users moved through the acquisition process.
Question 8: Correct! The New Users report shows an overview of the users who launched your app for the first time.
Question 9: Correct! “Segmentation” lets you compare distinct groups of users in Google Analytics.
Question 10: Correct! Audience report dat