" />PagesHomeAboutTwitterUbergate: Considering the Ethics of the Services We UseTweet02014Brand and brandingCultureMobilePaymentsCyber Monday’s $2 Billion in PerspectiveTweet32014Brand and brandingE-commerceForecastsRevenuesSurvey: Print Circulars Dominate Other Media in Cyber-Weekend Deal SeekingTweet47.1% looked for information on Thanksgiving weekend deals in advertising circulars35% utilized retailers’ emails27.4% searched online (search engine, mostly Google)20.2% paid attention to television commercials21.3% used word of mouth02014Local SearchMobileNewspapersTraditional mediaIs Small Business Saturday For Real or Just a Feel-Good Symbol?Tweetbetter qualitybetter servicepersonal relationshipsimmediacy and convenienceyes, to support the community42014Brand and brandingGeneral online advertisingLocal SearchPaymentsSmall BusinessReviewers Mostly Positive, 67% on Yelp Are Either 4 or 5 StarsTweet90% said they write reviews to help others make better buying decisionsRoughly 70% want to help companies improve their products79% write reviews in order to reward a company87% of the reviews are generally positive72014Brand and brandingLocal SearchReputation managementSmall BusinessUser-generated contentThe ‘Moral Imperative’ Behind Small Business MarketingTweet132014Local SearchMobileSales channel issuesSmall BusinessDespite Disappointments, Social Is Still Top Marketing Priority for SMBs — SurveyTweetSocial media promotion/advertising – 31%Web upgrade (mobile optimized, online payments, etc.) – 17%Search marketing – 15%Create a website or other online presence – 14%Adopt mobile payments processing – 5%Other– 18%Automation of Facebook Page creation (exists today)Partial or substantial automation of content creation (publication of reviews, images, etc.),The addition of booking and other transactional services to the Facebook Page (e.g., Camilyo)Automated provisioning of Facebook’s new Local Awareness Ads02014Small BusinessSocial networks
StepsAway Offers App-Free Solution for Indoor Marketing in Shopping Malls
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2014
Indoor location
Local Search
Location tech
Mobile
Google Promotes Yelp, Facebook, Twitter in New Videos Aimed at SMBs
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Video #1: Introduction and hot topics (3:22)
Video #2: Determine your business’ value-add and online goal (4:08)
Video #3. Find potential customers (7:41)
Video #4: Basic implementation and best practices (5:23)
Video #5: Differentiate your business from the competition (5:09)
Video #6: Engage customers with a holistic online identity (4:51)
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2014
Data quality
General online advertising
Local Search
Mobile
Small Business
Right Time and Place for Curbside
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0
2014
E-commerce
Local Search
Mobile
Online shopping
Payments
Product inventory
Small Business
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